What is a Turnkey eCommerce Site?

The basic definition of “turnkey” itself is rooted in visual imagery; just picture getting a key to a car, inserting the key, and having it start without any problems. If a person makes use of the term “Turnkey”, what it is they are likely mentioning is a thing which is made for instant using (this term is mostly used for the sale or when one offers the supply of services and/or goods). Common examples include a “turnkey” home which is completely built and ready to be lived in (having everything from the construction to the carpeting and cabinets being finished), or another being a “turnkey” business where 3rd parties contracted are used to set up certain locations or needed equipment (ie the rail lines or a train) and putting them into operation, after which they turn it over to the one who hired them.

Using that line of reasoning, the definition of a turnkey eCommerce site would be when a brand new eCommerce site is completely created by a hired entity who will then turn the finished website over to the owner. In order for a website to be able to claim to be a real turnkey eCommerce site, it must have, from when it is turned over to the owner, a usable backend (the administration site) allowing important changes and updates (ie products, pictures, text, categories, subcategories, etc) to show up on the front end (the site a customer sees). In essence, the owner must have total control of the site from the get go in order to be defined as a turnkey eCommerce site.

So, for example, say have get the idea for creating a eCommerce site that imitates a more famous eCommerce website such as Amazon.com (not stealing the site’s layout or format naturally!). In this case, you could locate a turnkey eCommerce company, tell them as to what your needs are (with some helpful examples), have them set up the site to your specifications, pay them, and receive the proverbial keys for your set up eCommerce site that can sell your own niche products. You can even have them help you to set up a url and a domain hosting service for a small fee (when it is not included) if you need it.

Being as the eCommerce field is a savagely competitive one, it probably isn’t smart if you go for an open or closed source do-it-yourself eCommerce website design, even if it is said to be simple to set up. Finding and hiring a capable maker of turnkey sites is the easiest and fastest way for those interested in getting into eCommerce.

Benefits of Website Promotion

Promotion of a website is very important. Usually, a website helps in developing online identity for some company, business, or individual. In order to get maximum attention of internet users, it needs promotion through various proven techniques.

Nowadays, search engine optimization (SEO), social media optimization (SMO), and social business networking (SBN) are the most popular techniques of the website promotion. Apart from that, conventional modes of online advertising like banner advertizing, link exchange and email marketing are still in use. Paid processes like, Pay per Click (PPC) and paid inclusion (featured website listing) of websites are also in use.

Website promotion provides following benefits:

Increased Incoming Traffic – It helps in increasing the amount of incoming traffic to a website. It is primary aim of website promotion. During promotion, people engaged in the process submit websites to numerous web-directories and search engines. Webmasters also take help of social media and social networking for direct promotion of the website in front of potential customers. All these techniques help in driving more and more organic traffic to the website.

More Sales and Revenues – It helps e-Commerce websites in generating more revenues by increasing sales. With well-planned online promotion campaigns, a website can gain top ranks in Google and all other major search engines, which is guarantee for more sales.

Brand Identity Development – A website helps in developing brand identity. For global customers, it acts as primary appearance of a business or company. The information present on website, customer testimonials, and media updates helps in developing credibility of website in front of customers.

Instant Communication with Customers – Websites have become an important medium for customer communication. They have made it easier to get customer’s feedback/opinion about a newly introduced product or service. Website promotion helps in getting maximum attention from targeted segment of customers.

4 Categories of Ecommerce

Ecommerce or electronic commerce is transactions or other terms of sale that are performed electronically. This involves purchasing, selling, and exchange of goods or services for the exchange of money using computer networks such as the Internet. Opposing to the popular belief, ecommerce does not only exist on the web. In fact, ecommerce already existed and do well in business-to-business transaction since the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks). Ecommerce can be further broken into four main categories B2B, B2C, C2B, and C2C.

• B2B (Business-to-Business)

B2B definitely deals with companies who are doing business with each other. An example of this is manufacturers who are selling their product to distributors, and the wholesalers are selling it to retailers. Thus, the pricing can be based on the number of orders and is frequently up for grabs.

• B2C (Business-to-Consumer)

Business-to-consumer typically involves selling products and services to the general public or consumers through the use of catalogs utilizing shopping cart software. B2B can easily earn a lot of money; on the other hand, B2C is what really in mind in an average customer when it comes to the ecommerce as whole. With the help of ecommerce, you can easily purchase many things at time without having human interaction. An example of these if you are having hard time finding a book, when you need to purchase a customized, high-end computer system, or finding a first class, all-inclusive trip to a tropical paradise island. Thus, ecommerce can help you purchase the products all at the same time.

• C2B (Consumer-to-Business)

An example of C2B is when a consumer posts his projects or assignments in the Internet and web site. The consumer sets a budget online where within hours many companies reviews the requirements needed by the consumer and then bid on the project. It empowers the customers around the globe by providing the meeting ground and platform for that certain transaction.

• C2C (Consumer-to-Consumer)

A very good example for C2C is the eBay. It is where consumers sell their products to other consumers through bidding. Thus, the one who bids the highest can buy the product. Another example is the sites offering free classified ads, auctions, and forums where consumers can buy and sell products to other consumers. They use PayPal as a tool for online payment system where they can send and receive money with ease through online.

There is another form of ecommerce which is the B2E or Business-to-Employee ecommerce. Here, companies are using internal networks to offer their employees products and services online. It may not be necessarily online on the Web.

The other forms of ecommerce are the G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to Government), G2C (Government-to-Citizen), C2G (Citizen-to-Government). These transactions involves mainly with the government, from procurement to filing taxes to business registration to renewing license. There are still plenty of other categories that exist but then they tend to be superfluous.

Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. to get clients and sell the products or services of the company. ‘E’ is just a medium to transact online. I will be listing some peculiar features of e-commerce which makes it considerably appreciable.

Ubiquity – In traditional commerce, a marketplace is a physical place we visit in order to transact. For example, television and radio are typically directed to motivating the customer to go someplace to make a purchase. E-commerce is ubiquitous, meaning that it is available just about everywhere at all times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop. The result is called a market space. From consumer point of view, ubiquity reduces transaction costs – the cost of participating in a market. To transact, it is no longer necessary that you spend time and money traveling to a market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to complete a task.

Global Reach – E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and effectively as compared to traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of world’s online population.

Universal Standards – One strikingly unusual feature of e-commerce technologies is that the technical standards of the Internet and therefore the technical standards for conducting e-commerce are universal standards i.e. they are shared by all the nations around the world.

Interactivity – Unlike any of the commercial technologies of the twentieth century, with the possible exception of the telephone, e-commerce technologies are interactive, meaning they allow for two-way communication between merchants and consumer.

Information Density and Richness – The Internet vastly increase information density. It is the total amount and quality of information available to all market participants, consumers and merchants. E-commerce technologies reduce information collection, storage, communication and processing costs. At the same time, these technologies increase greatly the accuracy and timeliness of information, making information more useful and important than ever. As a result, information becomes plentiful, cheaper and of higher quality. Information richness refers to the complexity and content of a message.

Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.

E-commerce technologies make it possible for merchants to know much more about consumers and use this information more effectively than ever before. Online merchants can use this information to develop new information asymmetries, enhance their ability to brand products, charge premium prices for high quality service and segment the market into an endless number of subgroups, each receiving a different price.