Benefits of Ecommerce Web Development

Whether it’s a small company or any big organization, everyone wants to grow their business in all possible ways and ecommerce web development helps them to get closer with their potential clients or consumers through internet. Today, ecommerce applications and solutions are becoming a vital organ for every business or organizations to realize their online presence, also helps one to endorse their services and products all around the globe with ease.

There are countless ecommerce websites and applications are created everyday to fulfill different requirements of business, but to survive in such a highly competitive environment one should come up with immense and impulsive ecommerce web design. Increased business revenue and sells, these two are signs of a well designed and user friendly ecommerce website. Ecommerce Web applications are booming due to its tremendous flexibility and due to its agile and easy to customize nature. In this article we are going to see some crucial benefits of ecommerce web development.

Advantages of Ecommerce development:

• Helps businesses to reach through their target audience beyond the boundaries! This is first major benefit of Ecommerce development. It allows any organizations located at any place to reach through their consumers spread all around the globe with ease.

• Makes your services or products available to potential users 24×7/365 days. It helps you to be in touch with your consumers all time, also the users can get your services anytime they wish.

• E-Commerce Applications are SEO friendly! SEO has become immortal in this neck to neck competition of internet marketing. Ecommerce website development provide great exposure to your business through its SEO friendliness and makes it more visible in different search engines, which will increase chances of your products or services to be noticed by every potential user.

• It helps business, users/clients as well as society.

• Helps to get effective marketing at affordable rates which reduces overall budget that one may spend for publicity and advertisement.

• It allows customization with ease. One can easily change or modify the contents with very less efforts.

• Highly scalable and secure process to expand your business online.

• Helps to boost up the business revenues. It is user friendly and thus allows more users or potential buyers for your website, which in turn increase sales volume.

• High performance with fewer attempts.

• Ease of managing the in and outs of your business! One can easily track the overall sales reports as well as user interest through it.

So, above we see how ecommerce web development can be beneficial to businesses or organization to get quality performance.

Differences Between E-Commerce and E-Business

E-Commerce and E-Business are two completely different terms but unfortunately they are always used interchangeably by many of us. The reason behind this lies in the meanings of “business” and “commerce” in English language. But there is a difference between e-commerce and e-business. There are many people who understand the subtle differences between the two and there had always been a debate among these two groups about the differences and similarities between e-commerce and e-business. The aim of writing this article is to clearly bring out the differences between the two as both of them are completely different phenomenon.

The differences between the two are as follows:

1. E-Commerce is the subset of E-Business. If you remember the Venn diagram you studied in school then you can very well understand what I am trying to convey. The later one is a very broad concept while the former one is just a small part of it. This relationship will be cleared in the subsequent points.

2. Those activities which essentially involve monetary transactions are termed as “e-commerce”. However, e-business is a much broader term. There are many other things besides selling including but not limited to marketing, procurement of raw materials or goods, customer education, looking for suppliers etc.

3. To sell online is e-commerce but to bring and retain customers and educate them online about the product or service is e-business. Having a website to do it is not sufficient. But, having a professionally built website loaded with latest technologies to capture the attention of the visitor and win his/her appreciation is required. When money is involved then the first thing which user looks for is safety and security of his/her money. Having a website laden with such qualities is important.

4. When Dell sell computers, laptops, monitors, printers, accessories etc online then it is not engaged in e-commerce but e-business. Let me tell you how. When a visitor comes on the website, the first thing he see is website design and navigation as well as those things which are going to help him find what he is looking for and if he directly lands on the page he was looking for, he looks for the information related to it. The information provided should be appealing and clear maximum doubts of the visitor so as to convert him in a client. Till now no money has been exchanged nor been talked about. So, was this e-commerce? No, it is e-business which guides the visitor.

5. E-commerce has also been defined as a process covering outward processes that touch customers, suppliers and external partners while e-business covers internal processes such as production, inventory management, product development, risk management, finance etc.

In all, e-commerce can be described as the use of the Internet and the web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals. On the other hand, e-business can be described as the digital enablement of transactions and process within a firm, involving information systems under the control of the firm. Moreover, e-business applications turn into e-commerce precisely when an exchange of value occurs.

Negative Effects of E-Commerce

E-commerce can be a great way for a small businesses to increase their sales and widen their reach. It’s also convenient for consumers, who can buy at their convenience, without having to leave their homes or spend the day fighting queues at the shopping mall to pick up the best deals. However, e-commerce also has negative effects on both consumers and retailers that must be kept in mind before launching an online shop.

Privacy

It is easy to collect a lot of personal information from a consumer using an e-commerce website, sometimes too easy. Since all online transactions are recorded, it’s relatively easy to create an online profile of the buyer, and use that to send targeted advertisements. However, many will agree that this is an intrusion on a consumer’s right to privacy, and it’s something that is heavily regulated on many countries. This means small businesses aiming to establish an online presence using e-commerce need to be aware of the legislation that applies, as mistakes can be costly both in terms of fines and customer trust.

Security

Another negative effect of e-commerce is its effect on consumers’ security. Online transactions are inherently more insecure than those conducted in person because there’s no way to guarantee that the person making the payment is the actual owner of the credit card used. At the same time, when the customer inputs the payment information they risk a third party intercepting it if the website doesn’t comply with the adequate security measures, giving rise to credit card fraud and identity theft. Merchants need to be aware of the risks electronic transactions carry, and work towards securing the systems to the highest standards.

Price Wars

Merchants used to selling at their shop may often find selling online an extremely competitive marketplace. Their products are displayed alongside competitive offers, often from different countries or bigger retailers with access to better wholesale prices. This can affect the retailer negatively, as they cannot sell as much as they expected to actually make a profit, or the consumer’s when online stores cut corners in order to become more competitive or products are purchased from illegitimate retailers because they had the best price.

Returns And Complaints

Selling online means usually a higher return rate on products than when the purchase was conducted in person. This is due partly to the fact that customers haven’t seen the goods in person prior to purchase, but also to the fact that many online shoppers buy things on impulse, and by the time they receive them at their home they have changed their mind and make use of favourable return policies. While a big retailer would have no problem accommodating this, it can be highly disruptive for a small business with limited stock management.

6 Important Aspects of E-Commerce Websites

Web development is an intricate process as there are multiple aspects to keep in mind. There are several things to consider like appealing design, user-experience, performance and easy navigation. E-commerce website development is a challenging process. Discussed here are certain important qualities that every e-commerce site should have.

Responsive Design:

Smart phone users are growing constantly. Most of the people prefer to shop online. It is due to this reason that a virtual shop should be responsive. It should be able to adapt itself as per the screen of the gadget in which it is accessed. Right from the basic navigation to checkout and payment, every platform of e-shop should be made available to the mobile phone users so that people on the move can buy.

Should Support Guest Checkouts:

The users should be able to create an account to book orders and purchase. A follow up communication often leads to future sales and hence this aspect of e-commerce website is important. Notifications for the upcoming items lead to the sales and hence a virtual shop should have this feature.

Site Search Feature Must be There:

30 % of the customers visit e-commerce sites to search for the products. It is important to ensure that the search functionality should be there in the site. Auto complete features help the users to find their popular products. Also, the visitors should be able to narrow their search in several ways.

Security is Important:

All the e-commerce website should support SSL to encrypt the information requires to remain secure. This is so because the payments are done through credit cards and the bank details are furnished. If your site is not secured, customers will not purchase from you.

Should Contain Multiple Modes of Payments:

People like to pay as per their convenience. It is due to this reason that ever e-commerce website should have multiple modes of payments including the most commonly used Cash-on-Delivery method. Most of the customers run away from the sites that do not have COD payment mode.

Should be Well-Optimised:

With an increasing competition for selling products and services online, there are more people than ever that are in the race. If you cannot be found easily on the search engines, you will be at a loss. An e-commerce website should be well-optimised and easily found. A majority of people leave your website if it does not load easily.

These are a few important features that an e-commerce website should have. If you want to have a roaring online business, you need to hire a reputed and reliable website development company that can take care of all the important aspects.